When writing your business plan or marketing plan, small business owners and new entrepreneurs tend to make the mistake of categorising their planning, HR; Admin; Finances etc.
Where well known, big branded companies see the planning process as a Whole. This is the key point to remember.
It is good to devide your strategy or planning into different sections, but always remember that each section or category must be linked to one another. The idea behind a business plan or marketing plan is to apply your research to your reality which will help you predict possible situations so you can plan ahead to be prepared and not go banktrupt.
Small business owners or new entrepreneurs are driven by passion and vision, which in itself is a good thing. But, you need planning with a strategy. Planning alone won't get you anywhere.
A strategy is the skill to link all your planning to one another to enable you to see the bigger picture. In turn you can predict certain situations that might occur and do risk assessment.
The same applies to Marketing! There is nothing wrong with having good ideas or being creative in designing stunning posters, flyers or websites! The trick is in knowing your targert market. What do the clients want? Who is the competition? What is the latest technology concerning your product or industry? All these questions determine your strategy and will make your marketing campaign effect and specific.
if you want your marketing to work, you have to send the right message to the consumer. Be informed and be specific. Look at the latest trend, what do people need or what are they willing to pay for your product?
Use the internet and articles to research the latest trends in marketing. Ever heard of Social Media? It is the IN word in marketing these days, yet again, do your research. Social Media doesn't work for everyone. Social Media won't work for Big Corporate companies. These companies have a specific image to maintain. LinkedIn will be a better means of Media to use. Corporate figures use this medium to link to different companies and to specific companies. In this manner they build specific relationships within their specific market or business sector.
Take some time and do market research. Find out more about the market you are selling in and the consumers it hosts. Link your your different ideas in your business plan to one another in order to find a strategy that will work for your business.
I wish you all the best and remember to visit our website http://shoptrader.co.za to find a business for you or to sell your business! Also visit http://entrepreneurmag.co.za/magazine/latest-issues/ to read more about starting a business and finding the right marketing strategy that will work for you.
They also feature articles about creating content for your website etc.
Have a lovely week.
Corne
Sunday, May 27, 2012
Friday, May 25, 2012
ATTENTION All SHOPTRADERS!
In the previous blog post I referred to the Entrepreneur competition that The Entrepreneur Magazine was hosting. I hope some of you entered and wish you all the best of luck.
Shoptrader is the Only way to sell your business in South Africa. We make use of the best marketing strategies, business consutlation and really put your business OUT THERE!
This week I want to encourage everyone to visit a bookshop and buy a business magazine. Two Proudly South African Business Magazines that I can recommend is Entrepreneur and Brainstorm.
They feature up to date articles on the latest technology and trends in the business sector, they also call in the experts to give weekly advise on starting your own business and the challenges that young or new Entrepreneurs in South Africa face daily.
Last night I switched on the television and the first thing to appear on the screen is News about Spain on the verge of bankruptcy, Ireland can't pay their debt, Portugal and Greece aren't worth mentioning in one sentece anymore (referring to financial matters). This is more than enough to make anyone depressed!
Why am I mentioning it then if it is so bad? Good question Shoptraders!
Most Large companies globally started during the Great Depression in the early 1930's. When people are trapped in a corner and there is no way out, it is in their nature to make a plan, to find a way out or make a New way out.
Today is the Best Time, the Best Day to start your own business, to consider becoming Great, achieving your goals and dreams! Too much risk involved in starting your own business?
Ever considered buying a Franchise? The template is approved, the business plan works, the branding is easy and most of the time other franchisees lend a helping hand to new comers!
Buy the Entrepreneur this week or go to their website, entrepreneurmagazine.co.za, to read furhter about Franchisors and consumers. They keep up with the latest news and trends. You can also subscribe on their website to receive free newsletters.
Don't waste time! Visit http://shoptrader.co.za, to find your business Today! Not Only is it LIFE CHANGING, but SO REWARDING!
Have a Great Adventure in finding your business!
Corne
Shoptrader is the Only way to sell your business in South Africa. We make use of the best marketing strategies, business consutlation and really put your business OUT THERE!
This week I want to encourage everyone to visit a bookshop and buy a business magazine. Two Proudly South African Business Magazines that I can recommend is Entrepreneur and Brainstorm.
They feature up to date articles on the latest technology and trends in the business sector, they also call in the experts to give weekly advise on starting your own business and the challenges that young or new Entrepreneurs in South Africa face daily.
Last night I switched on the television and the first thing to appear on the screen is News about Spain on the verge of bankruptcy, Ireland can't pay their debt, Portugal and Greece aren't worth mentioning in one sentece anymore (referring to financial matters). This is more than enough to make anyone depressed!
Why am I mentioning it then if it is so bad? Good question Shoptraders!
Most Large companies globally started during the Great Depression in the early 1930's. When people are trapped in a corner and there is no way out, it is in their nature to make a plan, to find a way out or make a New way out.
Today is the Best Time, the Best Day to start your own business, to consider becoming Great, achieving your goals and dreams! Too much risk involved in starting your own business?
Ever considered buying a Franchise? The template is approved, the business plan works, the branding is easy and most of the time other franchisees lend a helping hand to new comers!
Buy the Entrepreneur this week or go to their website, entrepreneurmagazine.co.za, to read furhter about Franchisors and consumers. They keep up with the latest news and trends. You can also subscribe on their website to receive free newsletters.
Don't waste time! Visit http://shoptrader.co.za, to find your business Today! Not Only is it LIFE CHANGING, but SO REWARDING!
Have a Great Adventure in finding your business!
Corne
Tuesday, May 8, 2012
Why Buy a Business???
Ever wondered why some people decide to buy a business or franchise? Has the urge to just take the plunge, a leap of faith, ever occurred to you to be your own boss?
Why are so many people drawn to the idea of becoming an Entrepreneur?
The latest trend to follow for upcoming and new business owners is the idea of buying into a franchise. Reasoning behind this is that the market has been tested, the business concept has been trialed and tested. It causes the new comer to the business world to feel safe and that they actually have a chance of making it.
Take me for example. I was a typical graduate that followed all the rules, obeyed all the systems, yet I had no job satisfaction, didn't earn a salary that's worth settling for and I always wanted something more.
I was always the one with brilliant ideas, innovation and the willingness to make things happen.
What went wrong you may ask? Well, here is the thing. I was just the willing, yet waiting employee. So I decided to take the plunge. I bought into a business, working hard but realizing my dream and making things happen.
Reality check!!! Yes, it isn't easy, but let met tell you a little secret. If you have the desire to own your own business, do it! You will make a good Entrepreneur. It takes someone who can dream big to make it big. Hard work goes hand in hand with success, but in the end there is nothing more rewarding than knowing you avhieved your dream and you are actually one of the rare individuals that Is Living the dream.
Do yourself a favour. Take an hour. Make yourself a cup of coffee, switch on your pc and Google "Entrepreneur". Read success stories, then Google Business for Sale and see what is out there?
www.shoptrader.co.za is an excellent place to start.
No one said that you should buy a business, just open your views about it. Who knows? Maybe you are the next Steve Jobs, Donald Trump or Jamie Oliver.
An Excellent magazine to follow is the Entrepreneur Magazine. Go to entrepreneurmagazine.co.za to find out more of what they have to say.
They are also promoting an esxpo that is happening in May at the Sandton Convention Centre. Go on to heir website to register.
FASA One Day Workshop for Potential Franchisees
19 May 2012 (International Franchise Expo Johannesburg) - Click here to book online
FASA Franchisor Workshop (2 days)
16 May 2012 - 17 May 2012(International Franchise Expo, Johannesburg)
- Click here to book online
For more information or to book call:
Martha on 011 615 0359 or visit www.fasa.co.za
Corne
Why are so many people drawn to the idea of becoming an Entrepreneur?
The latest trend to follow for upcoming and new business owners is the idea of buying into a franchise. Reasoning behind this is that the market has been tested, the business concept has been trialed and tested. It causes the new comer to the business world to feel safe and that they actually have a chance of making it.
Take me for example. I was a typical graduate that followed all the rules, obeyed all the systems, yet I had no job satisfaction, didn't earn a salary that's worth settling for and I always wanted something more.
I was always the one with brilliant ideas, innovation and the willingness to make things happen.
What went wrong you may ask? Well, here is the thing. I was just the willing, yet waiting employee. So I decided to take the plunge. I bought into a business, working hard but realizing my dream and making things happen.
Reality check!!! Yes, it isn't easy, but let met tell you a little secret. If you have the desire to own your own business, do it! You will make a good Entrepreneur. It takes someone who can dream big to make it big. Hard work goes hand in hand with success, but in the end there is nothing more rewarding than knowing you avhieved your dream and you are actually one of the rare individuals that Is Living the dream.
Do yourself a favour. Take an hour. Make yourself a cup of coffee, switch on your pc and Google "Entrepreneur". Read success stories, then Google Business for Sale and see what is out there?
www.shoptrader.co.za is an excellent place to start.
No one said that you should buy a business, just open your views about it. Who knows? Maybe you are the next Steve Jobs, Donald Trump or Jamie Oliver.
An Excellent magazine to follow is the Entrepreneur Magazine. Go to entrepreneurmagazine.co.za to find out more of what they have to say.
They are also promoting an esxpo that is happening in May at the Sandton Convention Centre. Go on to heir website to register.
FASA One Day Workshop for Potential Franchisees
19 May 2012 (International Franchise Expo Johannesburg) - Click here to book online
FASA Franchisor Workshop (2 days)
16 May 2012 - 17 May 2012(International Franchise Expo, Johannesburg)
- Click here to book online
For more information or to book call:
Martha on 011 615 0359 or visit www.fasa.co.za
Corne
Thursday, May 3, 2012
Launching Great New Products
Welcome All Shoptraders!
There is an Entrepreneur in All of Us! We sell Advertising Space for Businesses that are FOR SALE!
Please visit our Website, www.shoptrader.co.za, and have a look at businesses advertising!
This is a Great Opportunity! Ever thought of being Your Own Boss, working Your Own Hours?
Well, NOW is your chance, Your Opportunity! Have a look at Your Future, BECOME Your Own Boss, but earn your way too financial Freedom!
Being an Entrepreneur doesn't mean that you can wake up at 10 am every morning and end the day at 3 pm. No!! Being Your Own Boss is hard work, maybe longer hours, but so Rewarding and in the long run financial Freedom and defnitely more family time.
The Future in South Africa for the Youth is being your own boss and paving your own way through the market. There just isn't enough jobs, even if you do have a degree or specialize in a specific field.
Even Universities incorporate Entrepreneurship into the academic programmes of various fields of sciences.
Take the old saying to heart, "Carpe Diem"! Visit our website and take a Leap of Faith, become your own boss and buy your own business!
An INTERESTING BLOG to follow TOMORROW on ENTREPRENEURSHIP and SELLING your BUSINESS by ADVERTISING with SHOPTRADER!
Kind regards and happy business hunting!
Corne Groenewald
There is an Entrepreneur in All of Us! We sell Advertising Space for Businesses that are FOR SALE!
Please visit our Website, www.shoptrader.co.za, and have a look at businesses advertising!
This is a Great Opportunity! Ever thought of being Your Own Boss, working Your Own Hours?
Well, NOW is your chance, Your Opportunity! Have a look at Your Future, BECOME Your Own Boss, but earn your way too financial Freedom!
Being an Entrepreneur doesn't mean that you can wake up at 10 am every morning and end the day at 3 pm. No!! Being Your Own Boss is hard work, maybe longer hours, but so Rewarding and in the long run financial Freedom and defnitely more family time.
The Future in South Africa for the Youth is being your own boss and paving your own way through the market. There just isn't enough jobs, even if you do have a degree or specialize in a specific field.
Even Universities incorporate Entrepreneurship into the academic programmes of various fields of sciences.
Take the old saying to heart, "Carpe Diem"! Visit our website and take a Leap of Faith, become your own boss and buy your own business!
An INTERESTING BLOG to follow TOMORROW on ENTREPRENEURSHIP and SELLING your BUSINESS by ADVERTISING with SHOPTRADER!
Kind regards and happy business hunting!
Corne Groenewald
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